Thought Leadership Strategies & Programs
Build Your Brand. Fill Your Pipeline. Keep Your Customers
Thought Leadership refers to content that offers expertise, guidance, or a unique point of view on a topic or in a field. It can be delivered in a variety of formats and distributed in a variety of channels.
It helps people think in new ways.
Done well, thought leadership builds your brand, fills your pipeline, and helps you keep your customers.
All at the same time.
The proof is in the numbers.
75%
“75% Of Decision Makers and C-Level Executives say that a piece of thought leadership has led them to research a product or service they were not previously considering.”
60%
“60% Of those who researched something new because of a piece of thought leadership say that it made them realize their organization was missing out on a significant business opportunity. ”
Companies expect thought leadership to improve brand sentiment; create more inbounds to fill the pipeline; and get potential customers to consider their products and services.
But as we say, winning only counts if you can prove it.
1 in 5 organizations have NO process to measure thought leadership effectiveness.
30% of companies say they don’t really know how to use thought leadership effectively as a marketing and sales tool.
The result?
Under-resourced efforts that have no clear alignment with the business strategy resulting in less impactful results.
The good news is we can help.
Working with us you get…
Proven expertise, fit for purpose for your organization.
Strategic clarity, with pragmatic execution.
Measurable results.
We create profitable growth, at scale for you.
And most importantly, you get impact. Here are a few examples:
24%
Increase in RFP invites for a B2B SaaS company.
43%
Increase in thought leadership content consumption plus a 28% increase in engagement for a professional services company.
2X
Increase in web traffic from qualified prospects for a technology services company.
200+
Executives trained and became thought leaders for their company and in their career.
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